It is a cosmetic technique which employs tattoos - permanent pigmentation of the dermis performed by a very thin needle. There is no bleeding during the treatment, as the dyes are introduced omitting the dermis.

Permanent make-up treatment is completely safe, performed under local anaesthesia. Introduced pigment conceals imperfections and enhances the features. The most common areas are eyebrows, eyelids and lips. In case of eyebrows, obtaining permanent color provides the background for the existing hairs, correction of the shape and size of the eyebrow, filling of the missing hairs or total reconstruction of eyebrows after chemotherapy treatments. Dashes on the eyelids optically enhance the eye and add to the eye contour. Permanent make-up intensifies natural color of lips, enhances or alters the contour and gives the effect of the optical zoom and boost.

Permanent make-up is especially recommended for women who have little time for daily make-up or do not like to apply make-up but want to look beautiful and fresh, are sensitive to colour cosmetics or often use sauna, swimming pool or spa&wellness centres, where even the best waterproof mascaras do not work.